Care
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Only wash if it needs it - Cheeky sniff test all the way!
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Wash inside out on a 30'c wash to keep our planet cool.
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Where possible, air dry - if you do have to tumble dry DW all our organic cotton is preshrunk so it'll come out as good as new.
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Do the flatten out and a little re-shape deal after each wash, just like your Mum would.
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Wear it lots and lots.
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Love it and it will love you.